Texts + Lottery Tickets = Weight Loss?

We really are kind of a pathetic species, aren’t we?

“In one clever program, dieters were told to phone in their weight to a nurse daily.  Every day they called, they got an encouraging text and a lottery ticket, with a chance of winning a small amount.  These dieters lost three times more weight than people who didn’t get tickets.”

David Brooks, “Beware Stubby Glasses,” NYT