What’s His Name?

I expect the Prince of Cambridge will have four names, with George, Charles, Philip, and William most likely to be among them.

What’s in a Name?

In the wake of Steve Jobs’ death, we keep being reminded of how IBM laughed at the idea of home computers, seeing absolutely no need or demand for such a thing.

IBM of course stands for International Business Machines.  They were so stuck thinking of themselves as producing machines for business, they couldn’t think beyond that name and that market.

How do we define ourselves?  How do we limit our potential by doing so?