From Politico‘s Maggie Haberman this morning, “How Mitt can make over his campaign,” some free advice for Mitt to “try better,” as Alex the Parrot would say:
“Despite calls from pundits and supporters alike to ‘let Mitt be Mitt,’ it’s become clear that…Mitt already is being Mitt. And that’s part of the problem.”
Haberman offers five fixes:
1. ” Stop talking delegate math. ‘Rather than talk about math, [Mitt] should talk about earning the nomination,’ said one Romney backer….”
2. “Stop campaigning without a message. It also means having a vision, and a positive one. It means giving some big speeches, and looking presidential. It means not flinging mud at Newt Gingrich or talking about Rick Santorum’s ‘desperate end’….”
3. “Stop predicting he’ll win states.
4. “Stop acting like he’s not a rich guy. Where the former head of Bain Capital gets into trouble is when he tries too hard to relate to average folks. … He has to recognize that, while people appreciate success, they don’t necessarily want to hear the details of how much better his life is….”
5. “Stop making the campaign about himself. He is making the race about him, instead of about the voters. When Romney tried to be funny about being a stranger in a strange land in the Deep South…it was at the expense of the voters he was courting. … Romney could return to telling stories he heard from voters about their own lives. … Most important for Romney is to convey that he realizes the campaign is about a bigger purpose — the voters– than his own electoral fate.”
All good ideas, and the full article is worth a read, but I really doubt anyone can tell Mitt anything, which is one of the reasons I don’t think he should be president. We think of Newt as the big ego in this race, but in some ways the truly arrogant, know-it-all one is Mitt.