What’s in a Name?

In the wake of Steve Jobs’ death, we keep being reminded of how IBM laughed at the idea of home computers, seeing absolutely no need or demand for such a thing.

IBM of course stands for International Business Machines.  They were so stuck thinking of themselves as producing machines for business, they couldn’t think beyond that name and that market.

How do we define ourselves?  How do we limit our potential by doing so?

One comment on “What’s in a Name?

  1. Our minds are the best computers and now, when they malfunction, we have back-up in the form of the devices Steve Jobs gave us. This little tool I hold in my hand called an I-Phone is so powerful and enables us to have instantaneous communication with people on the other side of the planet. I marvel then at the diversity of intelligent life on earth. There was Steve Jobs, and unfortunately, there still is Sarah Palin. What a world!

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